According to latest figures from the IMRG Capgemini e-Retail Sales Index, British e-commerce has seen the strongest first quarter growth since 2011, reaching a total volume of £23,1bn. Growth was fuelled by an increase in online spending rather than more people shopping online.
The average basket value (excluding travel) hit £86 in March, making it the highest rate recorded since September last year and compares with £77 in February 2014 and March 2013.
Sales via mobile devices continue to grow unabated, with m-commerce recording a year-on-year increase of 53% (65% excluding travel) in March. Conversion rates are also on the rise with the average rate recorded last month reaching a five year high of 4.2%.
Tina Spooner, Chief Information Officer at IMRG, comments: "This solid growth represents the strongest Q1 performance since 2011 with sales up 17% year-on-year. Following the exceptionally wet weather in February, it appears gardening enthusiasts were making the most of the March sunshine, with sales of garden products surging over 100% between February and March.